Decoder had a great episode where Hank Green interviewed Nilay Patel, the Editor-in-Chief of The Verge, about his experience of building and maintaining the business. It covers a lot of topics like the state of the media nowadays, why creating content for platforms can be a mistake and the importance of distribution channels.

The Verge focused on their website and building a sense of community that attracted people back to the site. There are many media companies that suffered by allowing social media companies like Facebook, Instagram, Twitter, LinkedIn and YouTube to act as intermediaries between them and their audience. Email and RSS feeds, while not likely to go viral, can provide a more sustainable foundation for businesses to build on.

This does not mean ignoring social media. It builds on the POSSE (Publish Own Site, Syndicate Elsewhere) concept promoted by IndieWeb.

A story that stood out is one where Patel was traveling with Satya Nadella, the CEO of Microsoft. They were going through the list of things that Nadella had done during the day. Patel asked how he got so much done. Nadella looked at him and said:

It's your time. You have to be selfish about it.

Satya Nadella according to Nilay Patel (Guest host Hank Green makes Nilay Patel explain why websites have a future/Decoder)

This reminds me of a quote:

People are frugal in guarding their personal property; but as soon as it comes to squandering time they are most wasteful of the one thing in which it is right to be stingy.

Seneca

Maria Popova wrote a piece on The Marginalian on Seneca and the Shortness of Life that expands on his thinking about this subject.